What they said, checked against what they filed.

I'm Alex Khmurets, Sr. Director of Product Management at Profitero, an eCommerce intelligence company. I work with pricing and promo data every day — these pages are where I test whether executive narratives survive contact with the numbers.

The point is finding patterns in data that humans can't comb efficiently — like 1,000 annual reports — and writing down only what the evidence supports. Counterexamples included.